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Flowers Communications Group Names Rashada Whitehead President

Dr. Jose Belizario

Michelle Flowers Welch (left), and Rashada Whitehead PHOTO: Flowers Communications Group

CHICAGO - The Flowers Communications Group (FCG) has announced an evolution in its agency’s leadership. The company has named Rashada Whitehead as its new president, according to a release. Whitehead, who rejoined the agency in 2008 as its first appointed Managing Director, has quickly leveraged the company’s equity in the marketplace, making it poised for tremendous growth.

At a time when many small to mid-sized agencies are finding a benefit in mergers and acquisitions, the Chicago-based multicultural communications firm is choosing to remain independent in its mission to provide quality public relations and integrated marketing services to its vibrant and growing roster of client partners.

“This is an incredible time in the history of our agency and the industry as a whole,” says Flowers Communications Group Founder and CEO, D. Michelle Flowers Welch in a statement. “When I started the company 20 years ago, it was my vision to create a legacy of leadership that filled a void in the marketplace. FCG was among the pioneers in multicultural communications. As we look at the demographic shift in America, there is now a tremendous demand for multicultural communications experts. Rashada is a proven leader whose diverse skill set is an imperative for the next generation of public relations practitioners. Her results-oriented approach, client-service focus and operational expertise will serve us well. I am extremely proud to have her lead FCG into our next 20 years.”

2011 marks the 20th year anniversary of FCG which focuses on African-American and Hispanic consumer markets, but is quickly expanding its capabilities to service other consumer segments.

“I count it nothing short of a privilege to be a part of such an exciting time at such a great company,” says Whitehead. “As we look ahead, FCG is in a unique position to be the catalyst for forging meaningful alliances, developing compelling creative and presenting public relations solutions that connect with our core targets. This is our opportunity to reaffirm our commitment and promise of excellence to our people, our partners, our industry and our communities.”

As president, Whitehead will be responsible for leading the firm into its next phase of thought leadership. The announcement of her promotion is just the first of a series of exciting changes the agency is unveiling over the next year, in celebration of its 20th anniversary.

Flowers Communications Group (FCG) is an independent-owned, multicultural communications agency based in Chicago. Founded in 1991 by D. Michelle Flowers Welch, its mission is to provide quality public relations and integrated marketing services that reach and respect ethnic audiences. FCG’s current clients and partners include American Honda Motor Co., the Chicago White Sox, City Colleges of Chicago, Cook County Department of Public Health, Club Z! Tutoring, Fleishman Hilliard, Green Park, Illinois Department of Transportation, McDonald’s, MillerCoors, Sears Holdings Corp., (Kmart and Sears) and Wells Fargo.

FCG is a member of IPREX, one of the world’s largest public relations networks, comprised of independent PR agencies in major markets worldwide, and the Alliance of Business Leaders and Entrepreneurs (ABLE).

Learn more about and stay connected to FCG by visiting the agency’s website, at www.flowerscomm.com or through BLOOM at www.flowerscomm.com/bloom.


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